WestCon Tribune

June 2006

WHAT’S IN YOUR BUSINESS
HOW TO BE WHAT YOUR CLIENTS WANT
PRESENTED BY: STEVEN DONALDSON, PRESIDENT, BGDI

One of the benefits of membership in Westcon is the opportunity to network, develop contacts and new business. At our June meeting, you will learn ways to enhance your business and client base.

It’s not about being the best, or selling more with the same message. It’s about defining how you’re different, unique and provide exactly the experience customers need to solve their problems. Great companies understand their customers and what they are after and look carefully at how to build their brand, their marketing strategy and their advertising around the customer experience by identifying how their company has unique value for their customer.

Steven Donaldson, president of BGDi Strategic Brand Solutions, has worked with with many brands including Ask Jeeves, Pet Food Express, HP and John Muir Hospital helping them develop and express their products and businesses.

Mr. Donaldson will present some simple but important concepts on how to discover what’s unique about your business, the services you offer, and how to build your advertising and marketing to address the customer experience.

BGDi, located in Berkeley, is a full-service integrated communications firm that provides strategic brand solutions which focus on building brand value of companies and their products. The company executes through branding/identity programs, strategic design, Web/new media and integrated marketing campaigns—all driven by strategy to build client value and deliver results.

Come and learn some valuable information to increase your business and market your services.

BULLETIN BOARD, MENU, PAST ISSUES, REVIEW